Sell the problem you solve, not the product. – Jabu Mabena
The services offered by Thusega are aimed at meeting the challenges of entrepreneurs and SMME’s which include inability to start and grow a business, lack of adequate business management skills, and lack the knowledge and resources to invest in Broad Based Back Economic (B-BBEE) deals as a part of the economic empowerment drive. Thusega offers solutions to these challenges using three complementary business units.
Financial and Business Consulting
This business unit offers a comprehensive range of business support services, the raising of business finance and conducts business consulting and mentorship interventions. The end objective is to ensure profitable and sustainable enterprises. Well run and growing enterprises can effectively contribute to job creation, reduction of poverty and inequality. The consulting process generally follows a comprehensive structured process outlined below:
Process Flow for a Start-Up Business
Process Flow for an Existing Business
Business Training Institute.
Lack of business management skills is one of the greatest contributors to business failure. A lot of entrepreneurs face the task of “piloting” their expensive businesses without the skills and knowledge to do so. Just like a plane driven by an unskilled pilot is sure to crash and cause destruction and even death, an entrepreneur without skills is a disaster waiting to happen. This business unit provides accredited qualifications, short skills courses, seminars and workshops aimed at developing entrepreneurial, management, and leadership skills. The training is 70 percent workplace based to ensure hands on practical learning. As has been said:
What I hear, I forget. What I see, I remember. What I do I understand. – Confucius
One of the greatest challenges to the success of Broad Based Black Economic Empowerment (B-BBEE) is a lack of understanding and proper information about it. If it is presented properly with the central objective being that of changing the mindset of those affected and impacted by it, there is a greater chance that it can change the economic and social ills that we face as a country. This business unit provides business-to-business linkages between black enterprises and private sector businesses. It also consults on B-BBEE to broaden and deepen understanding, and assist with the practical implementation of B-BBEE intervention. The unit also provides a platform for the pooling together of finance, skills and other resources required for entrepreneurs to jointly invest in strategic B-BBEE investments.